Without a shadow of doubt, I am greatly looking forward to Iron Man this coming May. It looks nothing shy of incredible, and this new clip holds true to every other look at the film we've had so far, by being just downright cool.
The problem is, with all this cool stuff being flung at us, is there going to be any cool left to blow us away when the film finally hits? I know, this isn't the first time I've said this, but there's just so many new promo shots and trailers/TV spots being published, the main villain being revealed, the clips with the tank, battles being shown and now a lot of the development of the armour as well, my worry is growing that the final product will be ruined.
Of course, I could just stop looking out for new Iron Man promos and such, thus saving the experience for the big screen, but I just can't help it. I don't think I've seen a summer with this many films to be excited about in my lifetime, and damned if I'm not drooling with anticipation for Iron Man. Drooling I tells ya!
I could be completely wrong though, and I actually hope I am this time, there could be a hell of a lot to offer that hasn't been spoiled in trailers. I really feel that the best piece of promotion for the film was the very first teaser, it showed you some absolutely awesome sights, and left an awful lot to be revealed when it hits cinemas. Check it out:
Perfect.
14-Apr-2008
Iron Man - Are they showing us too much?
Subscribe to:
Post Comments (Atom)
26 comments:
This seems to be the problem these days. How much do you reveal to get people interested, but still have fun actually watching the movie. I think the films that do this the worst are comedies. Often the best lines and jokes are revealed in the trailers and seen so many times that it is simply annoying by the time you see it in the movie. Such a shame. I thought Cloverfield should have been released with only the early teaser trailer to get us salivating, but they went ahead a revealed a lot more than that. If only they could have held out a little longer. And in Cloverfield's case I am sure that there would have been just as many viewers.
I'm in perfect agreement with you about comedy trailers Dave, but I don't think there's been many great comedies as of late, so I guess it isn't as big an issue?
Hot Fuzz was probably the last truly fantastic comedy.
I had the same feeling before Transformers were released. I even took my time to look up pictures taken on the set and stuff, all though I didn't want to I had to hehe. But, when I saw the movie, I found that I didn't pay any attention to what I already knew and were still blown away by the things I saw, even though it was the 20th time I saw them. So I still look up every little Iron Man thing I can, allthough I know nothing about the man except for the upcoming film.
Simply watch what you want to and on't watch the rest. I've watched the trailer and have avoided everything else. It works a treat!
Fandom seems to demand "more more more", and sadly, it seems filmakers are complying.
I completely agree. I've saved a lot of money going to movies lately by just watching the different trailers. By applying a little brainpower, you can build the entire structure of the movie. I read somewhere once that the reason they do that is because in some preview comments, some people wrote that they wanted to see most of it so they could decide whether to see it or not. Seems idiotic or maybe sarcastic and the studios were too dumb to catch it. Yes, the first Cloverfield trailer was outstanding. Then, they came out with one that showed the monster. I saved money from not going to see that.
I have actually had the same problem with this movie. In order to keep my interest level high, I have made a conscious decision not to watch any more clips on the web. If a new ad comes on TV while I am watching, I will go ahead and watch. But the many clips on the web? I pass. This movie just looks too damn hot! I don't want to ruin it!
It happened with me when X-Men 3 was coming out. I watched all the trailers and clips that they releases and by the time the movie came out I pretty much knew what the entire movie was going to be about. And yes I agree with you, Hot fuzz was funny as hell.
i feel like i've already seen the movie.
granted i'll be at my local theater for the very first showing at 12:01 am.
Everyone shows too much of their movies. There's been an increasingly disturbing trend lately of studios to show everything that fans want to see before the movie even comes out. By the time Spider-Man 3 came out, we'd seen nearly every shot of Venom in the movie! I hope that The Dark Knight is successful enough for studios to take note that a creative ad campaign is just as, if not moreso, effective as simply throwing more clips and trailers out.
A long time ago, it was in the last millennium, in fact it was in 1994 when I saw the movie trailer of "The Shadow" starring Alec Baldwin and John Lone. I was young and was throughly impressed with the visual effects. I went to the movies with high hopes, but I was throughly disappointed because the trailer took the best part out of the actual film.
I have problems with showing too much in the trailer, I change the channel everytime an IronMan spot comes on. I agree that the first trailr blew me away and I am so excited to see it. I also have a problem with trailers such as both Episode 3 trailers showing Vader and Vader actually being in the movie for all of 1 minute if that, same thing with Episode 1- Make Darth Maul the 'star' of the trailer and then he is in the movie for all of 5 minutes.
Hhahaah hot fuzz was probley the last truly fantastic comedy? What are you on Crack, that movie was mediocre at best. You must be one of those appatow haters. Superbad, and Knocked Up are a thousnad times funnier.Even Wedding Crashers,and hell even Juno are WAY WAY WAY Funnier than Hot Fuzz and will be remembered as comedy classics way ahead of Hot Fuzz.You can also add Sarah Marshall to the list of comedies that are head and shoulders above Hot Fuzz.
Hmm, you assume I'm an Appatow hater just because I loved Hot Fuzz? Not true at all, and just for the record, I really liked Superbad.
But I stand by my statement, and Hot Fuzz was a far better film. It's just a very different kind of humour though, so if it's not your thing, fair enough.
seen the trailer(s) to Hellboy 2 : The Golden Army ? other directors fill a trilogy with what was shown there...
I've learned to stop watching trailers after the first one. Lots of films seem to get two or three full length trailers, and it just doesn't do the film any favours. Think Indian Jones is doing it right: only one trailer so far (half of which isn't even footage from the film, just from the old ones) and only a month to go. Hence, the audience will be surprised when Indy whips his way back onto the screen. Iron Man definitely seems to have a lot of trailers though.
The comedy thing is interesting though, and there are definitely a few comedy films that have been far less than the trailers made out. Hence, I'm staying the hell away from Forgetting About Sarah Marshall trailers as I want to be surprised (although the reviews have ruined one of the gross out gags already).
(and I'd say Knocked Up or Juno were the last truly great comedies).
I agree with you. Movie trailers are ruining too much of the surprise and mystery of most movies nowdays. For example, I remember seeing the trailer for the movie "The Island" and going "Well, I feel like I've just seen the entire plot of the movie in 3 minutes. Why would I want to pay $15 bucks to see some action sequences and explosions?" Seriously, the people in charge of marketing and trailer design have to learn to tease the audience a bit better and not just show all the best parts before the movie's been released.
I'm with Karl on the Hot Fuzz issue. Juno was a 'nice' 'heartwarming' quirky flick, that happened to be funny. Knocked Up was pretty funny, but not great.
Superbad was meh, Wedding Crashers was a bit meh.. Hot Fuzz was all out comedy gold. Before that we probably to go back to Anchorman for something that good.
But my own choice for all-time classic comedy of the last few years? Old School. Brilliant stuff.
The last major film which showed jsut enough to tantalise was Transformers. I remember watching the trailer for the first time and being blown away by how amazing it looked. It was only when leaving the cinema on opening night that I realised jsut how little of the film had been spoiled by the trailer. Hitman was similiar in that the trailers didn't give too much away by showing very little of the action. In fact if I remember correctly the trailer showed footage from the gun deal scene and that was about it.
Iron Man has shown far more than necessary. A cursory glance at the suit was all anyone needed or at most a shot of the original suit and then a suggestion of what was to come. Instead we got footage from what appears to be every major action and comedic scene.
Anyone looking to see proper film traielrs of old should check out 42nd Street Forever Vols 1-3. They collect all the great exploitation and grindhouse films.
i don't care, so long as they don't do the same for batman. i'm sated as it is, any more and it will ruin the mystery of the joker for me.
First, let's remember that its not the "filmmakers" thatmake these decisions, its the marketing people. They, devoid of any creative attachment to the film, use footage the best way they think will attract the most people.
That said, there does seem to be a trend amongst the mainstream that they must know something is worthwhile before paying for it. This is the argument given by people illigally downloading music and movies: why should they be willing to pay for something if they don't know if its anygood.
That's where that whole "First 5 minutes online" strategy comes from. And it explains why the newest, most expensive movies have multiple trailers and clips front loaded with exclusive footage. Its their way of telling people "HEY! Look at all of this. It must be good." If anything I perfer this kind of full disclouser to the deseptive trailers that make bad movies look good. At least with these tell-all trailers, we know the movie looks good because of the amount of footage release, and not just becausevit was well cut.
This begs the question, how can good movies be "ruined" by revealing trailers? I dont fully understand the obsession with the most inane things being "spoiled". A good movie is good because its good. Do they stop being good the minute we watch them, because now we know all its secrets? Do we not still buy them on DVD even after being completly ruined by the theatrical release. Yes I understand that some movies beg for a degree of secrecy - mysterys and thrillers and the such - but in the end all a movie can offer is that first time only shocking twist, then its not much of a movie to begin with.
Classic films are based on the overall experience rather then just the immediate narrative. Things like the performances, cinematography, and themes. How can witnessing out of context clips ruin the entire enjoyment?
Not that I nessesarily support the far too revealing trailers, nor do I not understand the allure of seeing something completly fresh. I'm currently avoiding any and all news regarding The Watchmen, and plan to activly dodge the multitude ofctesilers that will usher it in. But in general I'm more concerned about Iron Man being a good movie then if I'm being "ruined" by all the trailers.
Hmm, that's definitely a good argument Kevin, and indeed, a great movie's appeal doesn't diminish after it's first watch.
But, I do feel that trailers are supposed to give us a taster of things to come only, and that the film itself should still hold some secrets.
You're certainly right in a lot of respects, but that "First time viewing" can be very special, and I've still got some very fond memories of when I first saw some of my favourite films. So no, I'm not exactly thinking in a long term mindset, but I think we do deserve to have that first time experience from films.
I've watched The Elephant Man a lot of times, but it always sticks with me what I felt the first time I watched it.
The best trailer was the trailer for the first matrix movie, that actually made me a bit interested at least.
But this thing with longer trailers showing more and more is nothing new, check out some old trailers from the 60ths and 70ths.
Here's the onions reaction to the news that the Iron Man trailer was to be expanded into a full length feature film, http://www.youtube.com/watch?v=fNHVdEmnGTw&eurl=http://boards.ie/vbulletin/showthread.php?p=55681041
Why do we need to see the first trailer months before the film hits the screen? That's when all the trouble starts, IMO.
Marketing people start creating a buzz with said first clip/trailer. But since the theatrical release is months away, they now have to keep the buzz/hype going. The only way to do that is to release more material, of course.
Have you seen the Ice Age 3 snippet? Again, let me ask: Why do we need to see teaser trailers a year before the film hits screens? What's the point of that?
Re: revealing too much info/turning points of a film. The same can be said about movie reviews, by the way. Act II and III ought to be off limits in trailers as well as reviews. Why is that so hard to understand? There should be enough good scenes in Act I to put together a good trailer. Don't tell the whole story.
What happens in Vegas would be a good example, I guess, of a romcom trailer that shows too much. I want to be teased, not see a mini-synopsis of the plot.
Why do we need to see the first trailer months before the film hits the screen? That's when all the trouble starts, IMO.
Marketing people start creating a buzz with said first clip/trailer. But since the theatrical release is months away, they now have to keep the buzz/hype going. The only way to do that is to release more material, of course.
Have you seen the Ice Age teaser trailer? Again, let me ask: Why do we need to see trailers a year before the film hits the screens? What's the point of that? I hate when I see a trailer I love and have to wait 4 weeks, let alone a year!
Re: revealing too much info/turning points of a film. The same can be said about movie reviews, by the way. Act II and III ought to be off limits in trailers as well as reviews. Why is that so hard to understand? There should be enough good scenes in Act I to put together a good trailer. Don't tell the whole story.
I feel like I already know the plot of What Happens in Vegas, for example. That sucks.
Post a Comment